Together with interior stylist Cleo Scheulderman, Carlfried Verwaayen created the new visuals for Boomon. Flowerstylist was Lucinda van der Ploeg.
was born in Nijmegen, in The Netherlands and now lives in Amsterdam. He studied photography at the Royal Academy of Art in The Hague and loves working as much in his studio as he loves to travel wherever work takes him.
Carlfried has never been very keen on devising theories regarding his stlye of photogrpahy and would much rather that people make up their own mind about what they think of his work. Beauty is, after all, in the eye of the beholder. He thinks the time is better spent taking beautiful pictures.